Interview: Brian Claridge, IGN-VNBoards programmer and administrator

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The popular free section Why were the VNBoards separated from the main IGNBoards ?

VNBoards were installed first, on their own user database. IGN boards came a few months later and were co-registered with IGN’s existing user system (my.ign.com). All messages for both systems exist on separate databases. Since the communities support different genres of games and gamers, it made sense to keep them separate. Not to mention, it’d have been a technical headache to merge the boards and topics into one database.

What is the moderation policy on IGN/VN Boards ?

I tend to stay away from this aspect of the community. Our TOS is posted here.

What are the main characteristics of the software running IGN/VNBoards ?

Pretty basic feature set. We haven’t changed much in a few years: "Blogs are everywhere and I think it won’t be long before a logical combination of forums and blogs occurs – if it hasn’t happened already"

Most existing MMORPGs and RPGs are covered in the VNBoards Being the software engineer, you must have kept a close eye at hacking attempts. Are they happenning often, did any of them ever succeed ?

Nothing dramatic -- like whole boards getting deleted. We’ve had users get their password cracked via XSS attacks or just plain guessing of passwords. Overall, it has never been a major issue.

As a developper of a custom bulletin board system, have you ever tried the different softwares available on the market, and what do you think of them ?

I haven’t installed any, but the current market is saturated with impressive products. I think (Off The Shelf) that products with the source code are a great way to get started, as long as you have engineers that can quickly become comfortable with the code and design pattern. We’ve considered using OTS systems, but it comes down to how much work would be involved in porting over all the custom features needed for our business. Proven scalability, ad injection, specific subscriber only features and using a separate user database keeps us from moving to anything new.
I think it’s difficult to step away from custom code once you have a large community. Personal experience has been that users hate change (even if it’s minor) in their forum system. Forcing them to use a new system without making it mostly transparent is a recipe for disaster.

The successful IGN Insider subscription system How was the switch to a pay subscription system received by the community ?

At the time, there was of course some negative feedback, but I think most users understood the position we were in. The economy was horrible at the time and we really had no choice. Technically, we left the basic features in place and introduced new subscriber only features (html codes, icons, private messages, subscriber boards, etc). We didn’t completely abandon those users who wish to stay on the free registration.
Overall, it was a good transition and didn’t impact growth.

What in your opinion is necessary for a community to successfully switch to a pay subscription system ?

Take it very slow. Use it as an excuse to add new features. Don’t alienate your community, not everyone can afford a subscription, so make sure those users can still contribute in some way.

In your opinion, why are most large corporations staying away from online communities, and what could it bring to them ?

I don’t think that’s the case. Look at Sun/Microsoft/IBM. They all have communities where it makes sense. Software developer communities for example. Also, blogs are everywhere and I think it won’t be long before a logical combination of forums and blogs occurs – if it hasn’t happened already.



Thank you Brian !







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